Integrate your CPA page with your other campaigns. Place links to your CPA page on your blog, website and in the signature of your professional emails. You should draw attention to your CPA page by presenting it as a way to get access to exclusive content and more promotional offers.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Any content published online should be linked to your CPA page. Set up your blog so that new posts are automatically linked on CPA. Your Twitter page and other pages can be linked straight to your CPA account.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
For business that sell items like cars or major appliances that are purchased infrequently, a CPA page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Instead, pay for CPA ads that target customers for you.
Create infographics. Infographics are a try here step up from pictures, and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
Remember to respect your followers privacy when using CPA to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Try posting to CPA at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Don't just assume CPA wouldn't be a good fit for your brand; delve into the possibilities of a CPA marketing campaign before ruling it out. Almost everyone is on CPA and there are many techniques for reaching these potential customers. Keep the advice in this piece handy to get the most results possible.